http://www.youtube.com/watch?feature=player_embedded&v=YKwcT5GExJA
I wonder who is playing the joke on whom?
Mr. Cohen, who goes around making a living by essentially trying to provoke a reaction by causing offense, in order to try and reveal a hypocrisy. But at the same time, he is living a life in devout Jewish commercialism supported by an ultimately empty comedy venture.
Maybe, it's Mr. McCool, the retail man, giving repeated monotonous answers, maintaining a level of patience achieved only through years of retail hell. At first, one can interpret that he is only able to keep calm due to the presence of a camera, but perhaps intellectually, he is trying to highlight the hypocrisy of Borat with unyielding calm, eventually killing the joke.
I'm not sure what it is, my interpretation is perhaps hindered by a self-diagnosed sleep disorder. But undoubtedly, this clip showed me a fresh viewpoint in the currently stale comedy by provocation.
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